Todd Krumholz

Todd Krumholz is a Partner at Liquid 2 Ventures and the Managing Partner of JTK Talent LLC, based in Dallas, Texas. He previously served as In-House Counsel for athlete negotiations at Genesco Sports Enterprises from 2007 to 2013 after earning a JD from Marquette Law School and a BBA from the University of Texas at Austin. Through JTK Talent, he facilitates athlete endorsements and sports marketing campaigns for corporate clients including Verizon, Bridgestone, and Buffalo Wild Wings. As an active venture capitalist, Krumholz has built a consumer-focused investment portfolio featuring stakes in Tiff's Treats, Mizzen+Main, Waterloo Sparkling Water, and LALO Tequila. He also serves as an Adjunct Professor at Southern Methodist University and manages Pacific Rim Ventures LLC. His career centers on the intersection of sports marketing, talent procurement, and early-stage consumer startup investing.