Su Fen Goh

Su Fen Goh is an Entrepreneur in Residence at HVF Labs based in the Bay Area, where she focuses on product development, UI/UX design, and data analysis. In her current role, she is building a consumer tech marketplace dedicated to upgradable and returnable electronics. Prior to this, Goh worked across the consumer fintech sector, developing projects related to leasing, alternative credit scoring, and long-term care insurance. She originally dropped out of Princeton University in 2015 to found her first startup before returning to complete a Bachelor's degree in Chemical and Biological Engineering. During her academic tenure, she served as an Assistant Art Editor for the Nassau Literary Review and repaired Apple hardware as a side business. Her professional background combines technical engineering expertise with a dedicated focus on consumer-facing financial technology and hardware marketplace innovation.