Sophie Secaf

Sophie Secaf is the founder of Z1, where she operates as a creative strategist and cultural consultant specializing in socio-cultural research, consumer insights, and brand strategy. Prior to establishing her current firm, she led operations at YONE, a branding company based in New York City, and worked as a political researcher in São Paulo. Alongside her corporate consulting work, Secaf serves as the co-founder of the YAGA festival, an organization dedicated to promoting the international exchange of global subcultures and queer perspectives. Her professional methodology centers on analyzing complex socio-cultural trends and shifting consumer behavior to inform strategic market positioning for various commercial brands and organizations. Secaf currently focuses on leveraging her background in political research and cultural analysis to develop targeted brand strategies that engage niche consumer demographics and emerging global subcultures.