Sol Trujillo

Sol Trujillo is the Co-Founder and Managing Partner of L’ATTITUDE Ventures, an early-stage venture capital fund based in Los Angeles, California. Prior to his current role, he served as the Chief Executive Officer of three large-cap telecommunications and media companies, including US West, Telstra, and Orange. Trujillo has held corporate board director positions at major multinational corporations such as Bank of America, PepsiCo, Target, and Western Union. In 2010, he co-founded the Latino Donor Collaborative to generate economic data on US Latinos, later launching the L’ATTITUDE event platform in 2018. He earned a Bachelor of Science in Business and a Master of Business Administration in Finance from the University of Wyoming. His current professional focus centers on directing early-stage venture capital toward US Latino-led startups to capitalize on the demographic's broader economic growth potential.