Sidra Qasim

Sidra Qasim is the Co-founder and Chief Executive Officer of Atoms, a consumer products company focused on innovative footwear design and manufacturing. Prior to her current executive role, she co-founded Markhor, a direct-to-consumer e-commerce footwear brand that achieved notable commercial growth and recognition within the Pakistani startup ecosystem. Beyond her primary operational responsibilities, Qasim operates as an active early-stage startup investor, allocating private capital across the consumer technology, software-as-a-service, and e-commerce sectors. Her expanding angel investment portfolio includes strategic financial backing for emerging technology companies such as WorkOS, Buzzer, and AirSchool. Drawing on her extensive experience as a serial entrepreneur, she actively advises emerging businesses on product development, supply chain logistics, and market expansion. Her current professional focus remains centered on scaling direct-to-consumer retail operations while simultaneously supporting early-stage founders through targeted venture investments.