Sara Garson

Sara Garson is an Investor at 25madison based in New York City, where she focuses on pre-seed and seed-stage consumer internet and software companies. Since joining the venture capital firm in early 2023, she has built a portfolio that includes consumer technology and creator economy startups such as Tarteel, Partake Foods, and Jubilee, leading the latter's investment round in 2024. Prior to her current role, Garson served as an investor at Lerer Hippeau and held operations and strategy positions at Betaworks and Gimlet Media. The Columbia University graduate maintains an active presence in the startup ecosystem, accumulating over 5,000 LinkedIn followers and speaking at industry events like the October 2025 Techstars NYC demo day. Her career combines foundational operating experience in media with a dedicated investment focus on early-stage consumer technology and software founders.