Samantha Wu

Samantha Wu is the co-founder and CEO of Understood Care, an AI-powered patient advocacy platform based in New York, NY. Under her executive leadership, the Y Combinator-backed startup has successfully raised $8.4 million in total funding, including a $5 million seed round led by Rethink Education and Zeal Capital Partners. Managing a seven-person team, Wu oversees operations that support several thousand Medicare beneficiaries across all 50 states through partnerships with major insurers like UnitedHealthcare and Humana. Prior to launching the healthcare company in 2025, she served as the Head of Business Operations at Finni and held various positions at healthcare technology firms Cedar and SiteRx, alongside roles at global financial institutions Carlyle and Evercore. Her professional background centers on leveraging artificial intelligence and operational scaling to reduce barriers to clinical care for Medicare patients.