Rob Dyrdek

Rob Dyrdek is the Founder of Dyrdek Machine, a venture studio focused on building early-stage consumer product companies, based in Los Angeles, California. Prior to establishing the venture firm in 2016, he gained prominence as a professional skateboarder and television personality on MTV before founding Street League Skateboarding and Superjacket Productions. Through Dyrdek Machine, he has successfully co-founded or partnered with eighteen distinct consumer brands across various sectors, while achieving five portfolio exits totaling $450 million. His previous media venture, Thrill One Sports & Entertainment, was acquired for $300 million in July 2022, and his independent investment portfolio includes early equity stakes in UFC and Stance. Dyrdek currently focuses on systematically building consumer lifestyle, health, and wellness brands by providing both financial capital and operational expertise from initial ideation to the broader consumer market.