Rita Peacock

Rita Peacock currently serves as a Scout at Ada Ventures, an early-stage venture capital firm focused on inclusive investing. In this capacity, she is responsible for identifying and sourcing pre-seed and seed-stage investment opportunities among underrepresented founders across a variety of technology sectors. Peacock operates within a broader network established by Ada Ventures co-founders Check Warner and Matt Penneycard to uncover startups that traditional venture channels frequently overlook. Her responsibilities include evaluating emerging business models, conducting initial deal flow screening, and engaging with grassroots entrepreneurial communities to build a robust pipeline of prospective portfolio companies. The firm she represents is backed by prominent institutional limited partners, including the British Business Bank and Atomico. Ultimately, Peacock focuses on expanding access to institutional capital for diverse founding teams navigating the critical early stages of enterprise development.