Rich Greenfield

Rich Greenfield is a General Partner at LightShed Ventures and a Partner and Media and Technology Analyst at LightShed Partners, based in New York, USA. Before co-founding the LightShed entities, he served as a Managing Director and TMT Analyst at BTIG, where he co-created the firm's proprietary research blog. His earlier career includes positions as a Managing Director covering the media and cable industries at Pali Capital and working as a media analyst at Fulcrum Global Partners. Greenfield began his career spending eight years from 1995 to 2003 as an analyst at Goldman Sachs, covering the entertainment, cable, and leisure sectors after attending Brandeis University in Boston. Today, his primary focus centers on providing institutional research and operating as an active angel investor targeting the convergence of the media, technology, telecommunications, and consumer commerce sectors.