Rafiq Ahmed

Rafiq Ahmed is the Co-Founder and Chief Executive Officer of Serif Health, a healthcare price transparency platform. Previously, he worked as a strategy consultant at Bain & Company, where he advised corporate clients on healthcare information technology investments, health plans, and physician groups. Ahmed also served as a General Manager at HotelTonight, directing pricing strategy and data analytics prior to the hospitality technology startup's acquisition by Airbnb. He holds a Bachelor of Arts in Political Science from Yale University and a Master of Business Administration from Harvard Business School, where he graduated with high distinction as a Baker Scholar. His professional background combines strategic consulting expertise with hands-on operational leadership across corporate finance and scaling technology startups. Currently, his primary executive focus is applying advanced pricing analytics and transparency principles to optimize modern healthcare contracting.