Pia Vemmelund

Pia Vemmelund is the Chief Customer Officer at Etraveli Group, currently based in Denmark. Prior to assuming her current position, she served as the Deputy CEO at TripStack and held dual Managing Director roles overseeing regional operations for both Kayak EMEA and Momondo. Her earlier corporate career includes working as the Director of Commercial Intelligence and Sales Support at SAS, where she initially developed her deep expertise in the travel technology sector. Vemmelund holds multiple academic degrees in International Business, International Marketing, and Accounting and Finance from the Copenhagen Business School. Outside of her primary executive responsibilities, she operates as an active angel investor allocating private capital to various early-stage startup ventures. Her professional focus centers on driving commercial strategy, optimizing customer experience operations, and building high-performing teams within the global travel technology industry.