Patrick van Hoof

Patrick van Hoof is the Global Director of Digital Innovation at Arcadis, where he leads investments in digital growth initiatives and the firm's long-term strategic vision. Previously, he served as the Director of Innovation and Product Strategy at Huge and held innovation-focused positions at IDEO and Walt Disney Studios. With over a decade of experience in venture capital and corporate strategy, he has advised Fortune 500 companies and co-founded one of the earliest startup accelerator programs in 2005. Van Hoof earned an MBA from MIT, where he published research on human-computer interaction at the MIT Media Lab, and later worked as an Adjunct Professor of Entrepreneurship at Parsons School of Design. His current focus centers on applying design thinking and emerging technologies like artificial intelligence to drive digital transformation across the retail, healthcare, and transportation sectors.