Papa Sougou Wele

Papa Sougou Wele is the Founder and Chief Technology Officer at Rastro, an emerging retail technology startup currently based in Montréal, Quebec, Canada. He leads product development and core engineering initiatives for the Y Combinator-backed enterprise, which specializes in automated catalog processing and large-scale data management solutions. Under his technical direction, the software platform enables commercial distributors and enterprise retailers to rapidly launch tens of thousands of new products by streamlining complex inventory data pipelines. Outside of his primary software engineering and executive leadership duties, Wele maintains an active public reading profile on the Amazon-owned social cataloging platform Goodreads, where he has tracked a personal collection of 336 books. His current professional focus remains heavily centered on scaling Rastro's backend infrastructure to optimize digital merchandising workflows for the broader e-commerce and retail technology sectors.