Nufar Bareket

Nufar Bareket is an executive and key team member at On Ventures, where she focuses on identifying strategic partnerships and revenue opportunities for the firm's portfolio companies. She specializes in leading comprehensive go-to-market operations and crafting advanced business development strategies tailored for early-stage enterprises. Her operational expertise spans across multiple distinct business models, specifically targeting and scaling startups within the B2E, B2SMB, and B2C sectors. Working alongside Managing Partner Or Tamir at On Ventures, Bareket evaluates commercial viability and implements structured growth frameworks to accelerate market adoption for emerging technology firms. Prior to her current investment and advisory role, she built a successful track record as an entrepreneur managing complex operational expansions. Bareket currently focuses on directing market penetration initiatives, structuring commercial partnerships, and optimizing long-term revenue strategies for venture-backed organizations across the technology sector.