Nikolai Skelbo

Nikolai Skelbo is the Co-Founder and Chief Operating Officer of Subsets, an AI-driven lifecycle growth platform currently based in Copenhagen, Denmark. Founded in 2023, the enterprise software startup provides advanced retention automation and customer engagement technology specifically designed for large subscription media businesses. Under his operational leadership, Subsets has successfully raised €6.1 million in total venture funding and secured early financial backing from prominent institutional investors, including the accelerator Y Combinator during its Summer 2023 batch. The software platform currently manages complex lifecycle marketing operations for several major international media organizations and corporate clients, including industry leaders like The Atlantic, Daily Mail, NBCUniversal, and Hearst. Skelbo's current professional focus centers on scaling the company's global operational infrastructure and advancing its artificial intelligence capabilities to optimize subscriber retention strategies across the broader digital media sector.