Nate Smith

Nate Smith is the Founder and CEO of the natural energy drink company Superoot, as well as the CEO of Marolina Outdoor, based in New York. He previously co-founded the talent acquisition platform Lever in 2012, scaling the software business to over 5,000 enterprise customers, including Netflix, and raising $123 million in venture funding. Serving as both CEO and CTO for a decade, he guided Lever to a $517 million acquisition by Employ in 2022. Earlier in his career, Smith worked as a Product Manager at Google, where he directed the 2010 redesign of the Image Search interface, and later served as a Visiting Group Partner at Y Combinator. A graduate of Olin College with an engineering degree, Smith currently focuses on consumer beverages, omnichannel retail, and artificial intelligence following his January 2025 launch of the enterprise platform Collate.