Mitch Stroller

Mitch Stoller is a Partner of DTC investments at Midnight Venture Partners and the managing leader of Red Krypton, based in Miami, Florida, United States. Prior to his current investment roles, he co-founded Group SJR, operating as the first pure-play content marketing agency in the global digital advertising industry. Under his operational leadership, the agency rapidly scaled its digital marketing capabilities until it was successfully acquired by the multinational communications company WPP in 2013. Through his ongoing consultancy work at Red Krypton, he currently assists direct-to-consumer brands with complex customer acquisition and retention strategies to drive sustainable commercial growth. At Midnight Venture Partners, his specific investment scope primarily targets emerging consumer packaged goods and wellness enterprises. Ultimately, Stoller leverages his extensive entrepreneurial background to identify, advise, and scale direct-to-consumer companies across the modern retail landscape.