Mike Melby

Mike Melby is the Co-Founder and Co-CEO of FitLab, a fitness and sport lifestyle brand incubator and investment firm based in Newport Beach, California. Under his strategic leadership, FitLab secured a $15 million Series A venture funding round in January 2022 and expanded its portfolio by acquiring Assault Fitness in February 2024. Melby currently serves on the corporate boards of Freeletics and Momentous, and he previously co-founded Mayweather Boxing and Fitness alongside Floyd Mayweather. His earlier professional career includes serving as a Vice President at New Evolution Ventures, leading international expansion as an executive at UFC Gym, and working as the Chief Technology Officer of Foxtrot Systems before its 2021 acquisition by project44. Today, Melby focuses his investments and executive leadership on acquiring and scaling direct-to-consumer performance products, digital fitness platforms, and global wellness brands.