Max August

Max August currently serves as an Investor at General Atlantic, operating primarily out of the firm's New York and Tel Aviv offices. In this capacity, he focuses on sourcing and executing growth equity investments across the global technology sector, emphasizing enterprise software and financial technology. Prior to his current investment role, he completed his undergraduate studies at Harvard University, developing a foundational understanding of capital markets and data science. Throughout his tenure at General Atlantic, August has been actively involved in evaluating and supporting late-stage portfolio companies, including technology firms such as Fireblocks, Hibob, and AppsFlyer. He leverages the firm's institutional resources in go-to-market strategy, pricing, and talent acquisition to help scale these businesses past the $100 million revenue milestone. August maintains a dedicated focus on identifying emerging software leaders and guiding them through late-stage growth.