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Maria Auersperg de Lera is a prominent investor at Felix Capital, a leading venture capital firm. She is known for her expertise in identifying and supporting high-growth companies across various digital sectors.
Maria Auersperg de Lera invests in companies primarily within the consumer, digital brands, software, fintech, and healthtech sectors. Her focus aligns with Felix Capital's strategy of backing innovative digital-first businesses.
Maria Auersperg de Lera works as an investor at Felix Capital, a London-based venture capital firm.
Maria Auersperg de Lera is the Director of Investments at K Fund in Madrid, Spain, where she also leads the firm's pre-seed investment program, K Founders. Before joining K Fund, she led the Spanish investment strategy at Felix Capital, managing regional allocations for a $600 million fund targeting early-stage technology companies. Her nearly two decades of technology experience include launching new business lines as an operator at Lyft and executing financial transactions as a technology banker at Credit Suisse. As an entrepreneur, she founded the automotive marketplace coches.com in 2003, scaling the platform for over 16 years until its acquisition by Santander Consumer Finance in 2019. She currently focuses on backing early-stage founders building consumerized software, digital brands, and AI-driven solutions across the enterprise and creative industries throughout the broader European market.
Maria Auersperg de Lera stands as a prominent investor at Felix Capital, a London-based venture capital firm renowned for backing the next generation of digital-first brands and platforms. As an integral part of the Felix Capital team, Maria plays a crucial role in identifying and nurturing high-growth potential companies, contributing significantly to the firm's impressive portfolio. Her expertise spans a diverse range of sectors, including consumer, digital brands, software, fintech, and healthtech, reflecting Felix Capital's broad yet focused investment strategy.
At Felix Capital, Maria Auersperg de Lera is deeply involved in the entire investment lifecycle. This includes rigorous market analysis, deal sourcing, due diligence, and providing strategic support to portfolio companies post-investment. Her work is instrumental in helping founders scale their businesses, navigate competitive landscapes, and achieve their long-term visions. Felix Capital is known for its "for founders, by founders" approach, and Maria embodies this ethos by fostering strong relationships with entrepreneurs and offering hands-on guidance.
Maria's career background provides a robust foundation for her current role in venture capital. Prior to joining Felix Capital, she honed her financial acumen and strategic thinking at Goldman Sachs, where she worked in investment banking. This experience equipped her with a deep understanding of corporate finance and market dynamics. Further enriching her profile, Maria also gained valuable operational experience at Rocket Internet, a company known for its rapid venture development and scaling of internet businesses. Her time at various startups also provided her with firsthand insights into the challenges and opportunities faced by early-stage companies, making her a highly empathetic and effective investor.
Her academic credentials further underscore her capabilities. Maria holds an MBA from ESADE Business School, a Master in Finance from IE Business School, and a Bachelor of Business Administration from Universidad Pontificia Comillas. This strong educational background, combined with her diverse professional experiences, allows her to approach investments with a comprehensive and analytical perspective.
While specific investments attributed solely to Maria Auersperg de Lera are typically part of Felix Capital's collective effort, her contributions are vital to the firm's success in backing companies like Farfetch, Mejuri, Highsnobiety, and Mirakl, among others. Her focus areas align perfectly with Felix Capital's mission to invest in companies that are shaping the future of commerce, creativity, and digital experiences. Maria Auersperg de Lera is a driving force in the venture capital landscape, committed to empowering visionary entrepreneurs and fostering innovation across key digital sectors.
