Mada Seghete

Mada Seghete is currently an Investor at XFactor Ventures based in San Francisco, California. Prior to her current investment role, she founded Branch, a mobile deep linking and measurement platform that powers more than 15,000 applications and reaches two billion monthly users across major consumer brands like Airbnb. Additionally, Seghete served as the founder and Chief Executive Officer of a technology startup, and she established Mobile Growth, a global community for application developers that has expanded to over 22,000 members across 50 international cities. Her academic background includes a Bachelor of Science in Electrical and Computer Engineering from Cornell University, alongside a Master of Science in Engineering and a Master of Business Administration from Stanford University. Her current professional focus centers on providing capital to startups led by women operating within the B2B, mobile, and gaming sectors.