LISA FERIA

Lisa Feria stands at the forefront of the plant-based investment revolution as the CEO of Stray Dog Capital. In her pivotal role, she leads the firm's strategic direction and oversees its venture capital investments, focusing exclusively on companies that are innovating within the plant-based food, alternative protein, and sustainable consumer product industries. Under her guidance, Stray Dog Capital has become a key player in fostering the growth of businesses dedicated to creating a more compassionate and sustainable food system.

Feria's investment focus areas are deeply rooted in her commitment to ethical and environmentally friendly solutions. She actively seeks out startups developing groundbreaking plant-based alternatives to traditional meat, dairy, and seafood, as well as those creating innovative ingredients and technologies that support the broader plant-based ecosystem. Her vision extends to companies that prioritize animal welfare, environmental impact, and human health, ensuring that Stray Dog Capital's portfolio aligns with its mission to accelerate the shift towards a plant-centric world.

Before joining Stray Dog Capital, Lisa Feria built an extensive and distinguished career at Procter & Gamble, where she spent 17 years. During her tenure at P&G, she held various leadership positions across brand management, business development, and strategic planning. This rich background in consumer goods provided her with invaluable insights into brand building, market dynamics, and scaling operations, skills that she now leverages to mentor and grow the startups in Stray Dog Capital's portfolio. Her experience in a global corporate environment equipped her with a unique perspective on identifying market opportunities and fostering sustainable business growth.

Under Feria's leadership, Stray Dog Capital has made notable investments in a range of pioneering companies that are now household names or significant industry players. While specific investments are made by the fund, her strategic direction has been crucial to the success of portfolio companies such as Miyoko's Kitchen, known for its artisanal plant-based cheeses and butters; Kite Hill, a leader in plant-based dairy alternatives; and Good Catch, which specializes in plant-based seafood. The firm was also an early investor in Beyond Meat, a company that has dramatically reshaped the alternative meat landscape. These investments underscore Feria's ability to identify and back ventures with the potential for significant market disruption and positive global impact, solidifying her reputation as a visionary leader in venture capital.