Lena Belkor (Belogolova)

Lena Belkor (Belogolova) is the Director of Insights and Analytics at The Scotts Miracle-Gro Company, currently based in Los Angeles, California. She previously co-founded GoodRx in 2011, where she subsequently served as the Director of Consumer Insights and Head of Behavioral Science for the national healthcare software platform. Prior to her tenure in the prescription pricing sector, Belkor founded Venuetastic, a Y Combinator-backed event venue booking service that she managed and operated from 2010 until 2013. Her earlier professional background includes a corporate role as a Product Marketing Manager at Facebook. She holds formal academic degrees from both the Massachusetts Institute of Technology and the UCLA Anderson School of Management. Today, Belkor focuses on applying behavioral science, consumer insights, and quantitative data analytics to product marketing strategies across the manufacturing, healthcare, and technology sectors.