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Keith Petri is the Senior Vice President of Data and Identity at Viant and a General Partner at Gambit Ventures, based in New York, United States. Leveraging over 15 years of operational experience in advertising technology and media, he previously served as the Founder and Chief Executive Officer of lockr, a consumer identity platform established in May 2020. Prior to that venture, Petri held the position of Chief Strategy Officer at the digital identity company Screen6, subsequently remaining as Head of Platform at SambaTV following its acquisition. His earlier professional career includes senior executive roles such as Vice President of Strategic Partnerships at IgnitionOne, and he holds a Bachelor of Science in Management and Business. Petri currently focuses on early stage venture investments and product strategy within the data privacy, identity resolution, and B2B software sectors.
Keith Petri stands as a distinguished General Partner at Gambit Ventures, a leading venture capital firm renowned for its strategic investments in groundbreaking technology companies. In his pivotal role, Keith is instrumental in shaping Gambit Ventures' investment thesis, identifying promising early-stage startups, and guiding them through critical growth phases. His leadership is characterized by a keen eye for innovation and a deep understanding of market dynamics, making him a trusted advisor to founders.
Keith's investment focus is primarily centered on transformative B2B software solutions, with a particular emphasis on Software-as-a-Service (SaaS), artificial intelligence (AI), and financial technology (Fintech). He actively seeks out companies that are leveraging cutting-edge technology to solve complex enterprise challenges, streamline operations, or create entirely new market categories. His portfolio reflects a commitment to disruptive innovation, backing visionary entrepreneurs who are poised to redefine their respective industries. Keith believes in the power of strong founding teams and scalable business models, often investing in companies that demonstrate clear product-market fit and significant growth potential.
Before his tenure at Gambit Ventures, Keith Petri built a robust career foundation rooted in both operational excellence and strategic insight within the technology sector. He gained invaluable experience in product development and business strategy at several high-growth tech firms, where he played a key role in bringing innovative solutions to market and scaling operations. This hands-on experience provided him with a unique operator's perspective, enabling him to deeply understand the challenges and opportunities faced by early-stage companies. His transition into venture capital was a natural progression, driven by a passion for empowering entrepreneurs and fostering technological advancement. This background allows him to offer more than just capital; he provides strategic mentorship, operational guidance, and access to an extensive network, proving invaluable to his portfolio companies.
While specific investment names are often confidential, Keith Petri has a strong track record of identifying and nurturing companies that have gone on to achieve significant milestones, including successful funding rounds and strategic acquisitions. His portfolio includes a diverse range of companies that are making substantial impacts in their fields, from enhancing enterprise efficiency with AI-powered analytics to revolutionizing financial services with innovative fintech platforms. At Gambit Ventures, Keith continues to champion the next generation of tech leaders, contributing significantly to the firm's reputation as a catalyst for innovation. His strategic vision and unwavering support for founders underscore his commitment to building lasting value and driving the future of technology.
Keith Petri is a General Partner at Gambit Ventures, a venture capital firm. He is known for his expertise in investing in early-stage technology companies, particularly in SaaS, AI, and Fintech sectors.
Keith Petri primarily invests in early-stage technology companies. His key focus areas include Software-as-a-Service (SaaS), artificial intelligence (AI), and financial technology (Fintech), especially B2B enterprise solutions.
Keith Petri works as a General Partner at Gambit Ventures, a venture capital firm that invests in transformative technology companies.
