KATE GLAZEBROOK

Kate Glazebrook stands out as a prominent Venture Partner at Ada Ventures, a pioneering venture capital firm committed to investing in overlooked founders and underserved markets. Her role is pivotal in identifying, nurturing, and scaling early-stage companies that not only promise significant financial returns but also drive meaningful societal change. At Ada Ventures, Kate contributes to the firm's mission of proving that investing in diverse teams and addressing neglected market segments leads to superior outcomes.

As a Venture Partner, Kate Glazebrook is deeply involved in deal sourcing, due diligence, and providing strategic support to portfolio companies. Her unique perspective, honed over years of applying behavioral science to real-world problems, allows her to identify innovative solutions and high-potential founders who might be overlooked by traditional venture capital. She is particularly interested in companies that leverage technology to solve complex societal challenges, improve public services, or enhance inclusivity across various sectors.

Before her impactful journey into venture capital, Kate Glazebrook co-founded and served as CEO of The Behavioural Insights Team (BIT), famously known as the 'Nudge Unit.' Originating within the UK government, BIT was instrumental in applying insights from behavioral economics and psychology to public policy, helping governments and organizations worldwide design more effective interventions. Under her leadership, BIT grew into a global organization, demonstrating the profound impact that a deep understanding of human behavior can have on policy outcomes and service delivery. This extensive experience in translating complex research into practical, scalable solutions is a cornerstone of her approach to investment.

Kate's investment focus areas at Ada Ventures align closely with her career background. She seeks out startups that are building products and services for the 'missing millions' – those often ignored by mainstream tech and venture capital. This includes companies in areas such as health tech, edtech, fintech for underserved populations, and platforms that promote diversity and inclusion. Her expertise in behavioral science provides a distinct advantage in evaluating business models that aim to influence human behavior for positive outcomes, whether it is encouraging healthier habits, improving financial literacy, or fostering community engagement.

Her commitment extends beyond capital deployment; Kate is a passionate advocate for founders, offering mentorship and strategic guidance to help them navigate the challenges of scaling a startup. Through her work at Ada Ventures, Kate Glazebrook continues to champion a new wave of innovation, proving that purpose-driven businesses, led by diverse teams, are not only good for society but also represent some of the most compelling investment opportunities of our time.