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Kass Lazerow is a Partner at Velvet Sea Ventures, a venture capital firm. She is also a highly successful entrepreneur, having co-founded Buddy Media (acquired by Salesforce) and MediaLink (acquired by Ascential).
Kass Lazerow invests in innovative companies across various sectors, including enterprise software, consumer technology, digital media, marketing technology, and ad tech. She focuses on businesses with strong leadership and disruptive potential.
Kass Lazerow works as a Partner at Velvet Sea Ventures, a prominent venture capital firm that invests in technology and media companies.
Kass Lazerow is a Partner and Managing Director at Velvet Sea Ventures in New York City. Working alongside her husband Michael Lazerow, she oversees a venture capital firm with $400 million under management and a portfolio of over 100 startups, including Scopely, eToro, and Liquid Death. Previously, she served as Co-founder and Chief Operating Officer of Buddy Media, an enterprise social marketing platform that Salesforce acquired for $689 million in 2012. Before that, she co-founded the digital sports publication GOLF.com, which was sold to Time Warner in 2006, and helped establish MediaLink, which was later acquired by Ascential. She holds a Bachelor of Arts in Economics from Dartmouth College. Today, her investment focus centers on providing capital and operational guidance to early-stage and growth-stage companies across the enterprise software, consumer technology, and digital media sectors.
Kass Lazerow stands as a distinguished Partner at Velvet Sea Ventures, a leading venture capital firm renowned for its strategic investments in groundbreaking technology and media companies. Her role at Velvet Sea Ventures involves identifying, evaluating, and nurturing early-stage and growth-stage companies with the potential to disrupt industries and achieve significant market impact. Kass is instrumental in shaping the firm's investment thesis, leveraging her deep industry knowledge and extensive network to source promising opportunities and guide portfolio companies toward success.
Kass's investment focus areas are deeply rooted in her impressive career trajectory and entrepreneurial triumphs. She actively seeks out innovative companies in sectors such as enterprise software, consumer technology, digital media, marketing technology, and ad tech. Her keen eye for market trends and her understanding of scalable business models make her a valuable asset to founders navigating complex landscapes. She is particularly drawn to companies that demonstrate strong product-market fit, visionary leadership, and a clear path to sustainable growth.
Before her impactful role in venture capital, Kass Lazerow built a formidable reputation as a serial entrepreneur and media executive. She co-founded Buddy Media, a pioneering social media marketing platform that revolutionized how brands engaged with their audiences. Buddy Media's success culminated in its acquisition by Salesforce for nearly $700 million, a testament to Kass's ability to build and scale a highly valuable technology company. Following this, she co-founded MediaLink, a strategic advisory and business development firm serving the media, marketing, and technology industries. MediaLink quickly became an indispensable resource for industry leaders, eventually being acquired by Ascential for over $200 million. These experiences provided Kass with unparalleled operational insights into company building, market strategy, and successful exits.
This rich background as a founder and operator uniquely positions Kass Lazerow as an investor. She understands the challenges and opportunities faced by entrepreneurs firsthand, allowing her to offer empathetic, practical, and strategic guidance. Her involvement extends beyond capital, providing mentorship, strategic connections, and hands-on support to help founders overcome hurdles and accelerate their growth trajectories. Kass Lazerow's commitment to fostering innovation and her proven track record make her a pivotal figure in the venture capital ecosystem, driving forward the next generation of industry-defining companies at Velvet Sea Ventures.
