Jordan Latourelle

Jordan Latourelle is the Founder and CEO of StrongForce AI and the Founder and Vice-Chair of Tough Commerce, currently based in Montreal, Quebec. He previously served as the founding CEO of Tough Commerce, an enterprise construction technology and B2B e-commerce platform that participated in the Y Combinator Winter 2020 batch. Under his direct leadership, the company secured over C$7.8 million in total funding, attracting early investment from notable technology figures including AngelList CEO Avlok Kohli and Shopify engineering leader Willem van Bergen. Before establishing Tough Commerce and its predecessor Brokrete, Latourelle was the CEO of Starupp from 2016 to January 2017 and participated in the L-Spark enterprise accelerator program. His entrepreneurial career centers on building complex digital infrastructure, with a current focus on developing advanced artificial intelligence solutions for modern enterprise software markets.