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Jordan Gaspar is the Founder and Managing Partner of AF Ventures, an early-stage venture capital firm based in New York City. She began her professional career as a corporate attorney before transitioning to entrepreneurship by launching her own catering business. Under her leadership, AF Ventures reached $105 million in assets under management by 2020 and backed emerging consumer brands including Harmless Harvest. In March 2021, she served as Chief Executive Officer of AF Acquisition Corp., a $224 million special purpose acquisition company targeting the consumer wellness sector. Gaspar holds a Bachelor of Arts in US History from Columbia College and a Juris Doctorate from Fordham University School of Law. Her current focus remains on sourcing and scaling better-for-you consumer packaged goods, personal care, and digital health startups across the Seed and Series A stages.
Jordan Gaspar stands as a formidable figure in the venture capital landscape, serving as the Managing Partner at AF Ventures. As a co-founder of the firm, formerly known as AccelFoods, she has been instrumental in shaping its vision and investment strategy, positioning it as a leading early-stage venture capital fund focused on the dynamic consumer sector. Her leadership drives the identification and nurturing of groundbreaking brands that are redefining how consumers eat, live, and engage with products.
At AF Ventures, Jordan Gaspar's investment focus spans a wide array of high-growth consumer categories. The firm actively seeks out disruptive companies in food, beverage, health, wellness, beauty, personal care, pet, and home goods, as well as related enabling technologies. She and her team are particularly interested in brands that demonstrate strong market potential, innovative product development, and a clear path to scalability. Under her guidance, AF Ventures provides not just capital, but also strategic support, operational expertise, and a vast network to help portfolio companies accelerate their growth and achieve market leadership.
Jordan's distinguished career background provides a robust foundation for her success in venture capital. Prior to co-founding AF Ventures, she honed her legal and financial acumen as an attorney at Morrison & Foerster LLP, where she specialized in corporate transactions, mergers and acquisitions, and private equity. This experience equipped her with a deep understanding of complex deal structures and corporate governance. Furthermore, her tenure at a boutique investment bank focused on consumer products further solidified her expertise in evaluating and advising businesses within this specific industry. This unique blend of legal, financial, and industry-specific knowledge makes her an invaluable partner to the founders she supports.
Under Jordan Gaspar's strategic direction, AF Ventures has built an impressive portfolio of innovative brands. While specific investment details are often proprietary, the firm's track record includes successful partnerships with companies like Good Culture, known for its cottage cheese innovations; Koia, a leader in plant-based protein drinks; and Lemon Perfect, a rapidly growing enhanced water brand. These examples highlight AF Ventures' commitment to backing brands that are not only commercially viable but also align with evolving consumer preferences for healthier, more sustainable, and convenient options.
Jordan Gaspar's influence extends beyond capital deployment; she is a passionate advocate for entrepreneurs and a thought leader in the consumer venture space. Her insights into market trends, consumer behavior, and brand building are highly sought after, making her a pivotal force in driving innovation and growth across the consumer packaged goods industry. Through AF Ventures, she continues to empower the next generation of consumer brands, leaving an indelible mark on the industry.
Jordan Gaspar is the Managing Partner and co-founder of AF Ventures, a leading venture capital firm specializing in early-stage consumer brands. She is known for her expertise in identifying and investing in disruptive companies across food, beverage, health, wellness, and beauty sectors.
Jordan Gaspar, through AF Ventures, invests in innovative, high-growth consumer brands. Her focus areas include food, beverage, health, wellness, beauty, personal care, pet, and home goods, as well as related enabling technologies.
Jordan Gaspar works as the Managing Partner at AF Ventures. AF Ventures is a venture capital firm with a strong presence in the consumer investment landscape.
