Joe Cohen

Joe Cohen is the Founder and CEO of Draftea, a daily fantasy sports and real-money gaming platform based in Mexico City, Mexico. He established the consumer technology enterprise in 2021 alongside co-founders Alán Jaime Misrahi and Andreas Assad to build a premier digital betting ecosystem targeting Spanish-speaking markets. Under his executive leadership, Draftea successfully raised a $20 million Series A venture capital funding round in early 2022, securing financial backing from prominent institutional investors including Sequoia Capital and Kaszek. Cohen has subsequently directed the company's corporate strategy to secure official daily fantasy partnerships with the NFL, the Mexican National Team, and top European soccer clubs, while attracting a strategic investment from Cristiano Ronaldo. His current focus centers on scaling sports technology infrastructure and developing localized digital entertainment experiences for the Latin American gaming sector.