HENRI MOISSINAC

Henri Moissinac stands as the visionary CEO and Co-founder of ShopBack, a pioneering rewards and discovery platform that has significantly reshaped the e-commerce landscape across the Asia-Pacific region. Since co-founding ShopBack in 2014, Moissinac has been instrumental in steering the company's rapid expansion and cementing its position as a market leader in consumer loyalty and digital shopping solutions.

Under Moissinac's astute leadership, ShopBack has grown from a nascent startup into a formidable force, operating in multiple key markets including Singapore, Malaysia, Indonesia, the Philippines, Thailand, Taiwan, Australia, Vietnam, and South Korea. His strategic focus for ShopBack revolves around enhancing the consumer shopping journey by offering attractive cashback, vouchers, and deals, thereby driving significant value for both shoppers and merchant partners. This involves continuous innovation in platform technology, user experience, and data analytics to personalize offers and maximize engagement.

Moissinac's career background is deeply rooted in the digital and e-commerce sectors, providing a robust foundation for his entrepreneurial success at ShopBack. Prior to embarking on his ShopBack journey, he held significant leadership roles that honed his expertise in scaling internet businesses. Notably, he served as the Managing Director at Zalora, one of Southeast Asia's largest online fashion retailers, where he gained invaluable experience in market entry, operational efficiency, and regional growth strategies. Before Zalora, Moissinac contributed to the global e-commerce giant eBay as a Senior Manager, further solidifying his understanding of online marketplaces and consumer behavior on a large scale.

His "investment focus," viewed through the lens of ShopBack's corporate strategy, is primarily directed towards high-growth areas within e-commerce, consumer technology, and fintech. This includes strategic allocations into market expansion initiatives, product development to introduce new features and services, and technological infrastructure to support scalability and security. ShopBack's acquisition of Ebates Korea (now ShopBack Korea) exemplifies Moissinac's commitment to strategic growth through market consolidation and expanding the platform's reach. He consistently champions initiatives that foster strong partnerships with leading brands and retailers, ensuring a diverse and appealing range of offers for ShopBack's millions of users.

Henri Moissinac's leadership philosophy emphasizes a data-driven approach, customer-centricity, and fostering a culture of innovation. His ability to navigate the complexities of diverse Asian markets and adapt to evolving consumer trends has been critical to ShopBack's sustained success and its ongoing mission to empower smarter shopping decisions for consumers across the region. His work continues to influence the future of digital commerce and loyalty programs.