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Hagai Tal is a prominent leader in the digital advertising and technology sectors, widely recognized as the former CEO of Taptica, a global mobile advertising technology company.
Hagai Tal's strategic investment focus centers on innovative technologies within the ad-tech industry, including mobile advertising, programmatic solutions, data analytics, and digital media platforms. His leadership at Taptica involved significant strategic growth and acquisitions in these areas.
Hagai Tal served as the CEO of Taptica, a leading global mobile advertising technology company, for many years. His work primarily involved leading the company's strategic direction and growth in the digital advertising space.
Hagai Tal is a General Partner at Grove Ventures and an active private investor based in Tel Aviv, Israel. He previously served as the Chief Executive Officer of Taptica, leading the mobile advertising company to a successful public offering, and as CEO of Plimus, guiding the e-commerce payment provider to a $115 million acquisition. Expanding into deep tech and cybersecurity, Tal was involved with startups such as Lightbits Labs, acquired by Western Digital, and Guardicore, acquired by Akamai. At Grove Ventures, he helps manage over $300 million in assets across multiple vehicles, including a $165 million third fund raised in 2024 to back emerging technologies. Holding a computer science degree from the Technion Israel Institute of Technology, his current focus centers on scaling early-stage enterprise software, artificial intelligence, and infrastructure companies toward global exits.
Hagai Tal stands as a distinguished leader in the digital advertising and technology sectors, best known for his impactful tenure as the CEO of Taptica. As the driving force behind Taptica, a global mobile advertising technology company, Tal orchestrated its growth into a significant player in the competitive ad-tech industry. His vision propelled Taptica to deliver sophisticated mobile advertising solutions, helping brands and app developers achieve their marketing objectives through advanced data-driven strategies and programmatic capabilities.
Under Tal's stewardship, Taptica focused on leveraging cutting-edge technology to optimize mobile ad campaigns, enhance user acquisition, and maximize return on investment for its clients. His investment focus areas are deeply rooted in the evolution of digital media, encompassing mobile advertising, programmatic buying, data analytics, artificial intelligence for marketing, and innovative SaaS solutions that empower advertisers. He consistently sought opportunities to integrate new technologies and expand Taptica's service offerings, ensuring the company remained at the forefront of industry trends.
Before his leadership at Taptica, Hagai Tal built a robust career marked by entrepreneurial success and strategic acumen. His background includes founding and leading several technology ventures, providing him with a profound understanding of market dynamics, product development, and scaling businesses in fast-paced environments. This extensive experience equipped him with the unique insights necessary to navigate the complexities of the ad-tech ecosystem and identify high-growth potential.
While specific angel investments by Hagai Tal are not widely publicized, his most notable 'investments' are evident in the strategic direction and growth of Taptica itself. Under his leadership, Taptica made significant strategic acquisitions, such as the acquisition of RhythmOne, which expanded the company's reach into new advertising formats and strengthened its programmatic capabilities. These corporate maneuvers reflect his keen eye for market consolidation and value creation within the digital advertising space, effectively investing in the future growth and diversification of the company. Tal's legacy at Taptica is defined by his commitment to innovation, strategic expansion, and fostering a technology-driven approach to mobile advertising.
