Gaurav Luthra

Gaurav Luthra is the Founder and Chief Executive Officer of What's Up Life, a hyper-local lifestyle and discovery media platform based in Gurgaon, Haryana, India. He operates as a serial entrepreneur with over 10 years of dedicated experience building and scaling consumer-focused businesses across multiple major Indian metropolitan markets. Throughout his professional career, Luthra has specialized in developing customer-centric commercial propositions. His industry expertise spans across the broader consumer lifestyle, food and beverage, and commercial real estate sectors. At What's Up Life, he directly manages the strategic expansion of the growing digital media company, bridging the operational gap between local hospitality markets and consumer discovery platforms. His current professional focus centers on leveraging his decade-long operational background as a founder to expand digital media footprints and drive consumer engagement within the competitive hyper-local lifestyle market.