ERIC HIRSHBERG

Eric Hirshberg is a distinguished Venture Partner at UP.Partners, a firm dedicated to investing in the future of mobility, logistics, and sustainability. In this pivotal role, Eric leverages his extensive background in scaling global brands and driving innovation to identify and support groundbreaking companies. His strategic insights are invaluable to portfolio companies navigating complex market landscapes and aiming for significant growth.

At UP.Partners, Eric's investment focus aligns with the firm's mission to transform the physical world through deep technology. He is particularly interested in startups that are pioneering solutions in areas such as advanced air mobility, autonomous systems, sustainable logistics, supply chain optimization, and next-generation infrastructure. His unique perspective, honed over decades in consumer-facing industries, allows him to evaluate not only the technological prowess of a venture but also its market potential, brand resonance, and go-to-market strategy.

Before joining UP.Partners, Eric Hirshberg built an impressive career marked by leadership and creative excellence. Most notably, he served as the CEO of Activision Publishing from 2010 to 2018, where he oversaw some of the world's most successful entertainment franchises, including Call of Duty and Skylanders. During his tenure, he was instrumental in expanding Activision's global footprint, driving digital transformation, and fostering a culture of innovation that led to unprecedented growth and market leadership. His experience managing large-scale operations, understanding consumer behavior on a global level, and executing complex product launches provides a robust foundation for his work in venture capital.

Prior to Activision, Eric held significant roles in the advertising industry, including Chief Creative Officer at Deutsch LA and President and Chief Creative Officer at Kirshenbaum Bond & Partners. These positions allowed him to develop a profound understanding of brand building, marketing strategy, and creative storytelling, skills that are highly transferable and critical for deep tech startups seeking to commercialize their innovations and capture market share. His ability to connect with audiences and articulate a compelling vision is a tremendous asset to the founders he mentors.

While specific individual investments by Eric Hirshberg as a Venture Partner are often part of broader firm initiatives, his involvement signifies a commitment to companies that are poised to redefine how the world moves and operates sustainably. He seeks out visionary entrepreneurs who are not only developing cutting-edge technology but also possess the strategic foresight to build enduring businesses with strong brands and clear pathways to market. Eric Hirshberg's blend of creative leadership, operational expertise, and strategic insight makes him a formidable force in the venture capital landscape, driving the next wave of innovation in mobility and sustainability.