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New Jersey resident Eric Franchi is a General Partner at Aperiam Ventures, an early-stage venture capital firm formerly known as Math Capital. Before transitioning to venture capital in 2017, he co-founded the digital advertising company Undertone, where he served in multiple executive roles over fourteen years. During his tenure, he helped scale the business to more than 300 employees and over $100 million in revenue before orchestrating its $180 million acquisition by Perion Network in 2015. Franchi began his professional career in sales at About.com in 2000 and holds a bachelor's degree in marketing from Pennsylvania State University. He has since led investments in over 80 startups and currently co-hosts the industry podcast Marketecture. His current investment strategy focuses exclusively on providing seed funding to emerging companies within the advertising and marketing technology sectors.
Eric Franchi stands as a distinguished Partner and co-founder at Math Capital, an early-stage venture fund dedicated to empowering the next generation of technology innovators. As a key leader at Math Capital, Eric brings a wealth of entrepreneurial experience and a keen eye for disruptive potential to the firm. His role involves leading investment initiatives, meticulously evaluating promising startups, and providing strategic guidance to portfolio companies, helping them navigate the complexities of growth and market expansion.
At Math Capital, Eric Franchi's investment thesis centers on identifying and backing visionary founders who are building transformative solutions across critical technology sectors. His primary focus areas include enterprise software, particularly Software-as-a-Service (SaaS) platforms that drive efficiency and innovation for businesses. He also keenly explores opportunities in artificial intelligence (AI), recognizing its profound impact on various industries, and developer tools that empower engineers to build more effectively. Furthermore, Eric has a strong interest in fintech innovations that are reshaping financial services, and the evolving landscape of the future of work, supporting technologies that enhance productivity and collaboration.
Franchi's career trajectory is marked by significant entrepreneurial success and deep industry expertise. Prior to co-founding Math Capital, he was a co-founder of Adgent Media, a pioneering ad technology company that was later acquired by Criteo. This experience provided him with invaluable insights into building and scaling a successful technology venture, particularly within the competitive digital advertising ecosystem. His background in adtech and digital media has equipped him with a unique perspective on market dynamics, user acquisition, and the power of data-driven strategies. Before establishing Math Capital, Eric was also an active angel investor, supporting numerous early-stage companies and honing his ability to spot nascent potential.
Through his work at Math Capital, Eric Franchi is committed to fostering innovation and supporting founders from the earliest stages. He believes in a hands-on approach, leveraging his operational background to provide meaningful mentorship and strategic advice. His dedication to understanding market shifts and technological advancements positions him as a forward-thinking investor, consistently seeking out companies that are poised to redefine their respective industries. Eric's leadership at Math Capital reinforces the firm's mission to be a crucial partner for entrepreneurs, providing not just capital, but also the strategic support necessary for long-term success.
Eric Franchi is a Partner and co-founder at Math Capital, an early-stage venture fund. He is also a successful entrepreneur, known for co-founding Adgent Media, an ad technology company acquired by Criteo.
Eric Franchi invests in early-stage technology companies, with a focus on sectors such as SaaS, AI, developer tools, fintech, and the future of work.
Eric Franchi works as a Partner and co-founder at Math Capital, an early-stage venture capital firm.
