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Craig Schedler is the Head of Intuit Ventures at Intuit, based in Milwaukee, Wisconsin. Prior to assuming this position in late 2024, he spent nine years at Northwestern Mutual, most recently serving as the Vice President of Venture and Corporate Development. During his extensive tenure, Schedler launched and served as the Managing Director of Cream City Venture Capital, overseeing a $20 million fund dedicated to early-stage regional investments. His historical portfolio includes backing startups such as Wantable, Bright Cellars, and Socialeads with initial check sizes exceeding $100,000. He holds a Master of Business Administration from Northwestern University's Kellogg School of Management and a Bachelor of Business Administration in Finance from the University of Wisconsin-Madison. Schedler's current investment focus centers on providing early-stage corporate venture capital to emerging companies developing financial technologies, e-commerce platforms, and small business applications.
As a Managing Director at Cream City Venture Capital, Craig Schedler stands at the forefront of identifying and empowering the next generation of innovative companies. His leadership is instrumental in shaping the firm's investment strategy, focusing on ventures with strong potential for market disruption and significant growth. Investors and entrepreneurs alike recognize Craig Schedler for his insightful approach to venture capital, combining deep market understanding with a commitment to fostering long-term success.
At Cream City Venture Capital, Craig Schedler's primary role involves leading investment rounds, conducting thorough due diligence, and providing strategic guidance to portfolio companies. He is deeply involved in all stages of the investment lifecycle, from initial scouting to exit strategies. His investment focus areas typically span high-growth sectors, including technology, software as a service (SaaS), fintech, health tech, and other emerging industries poised for substantial transformation. Craig Schedler is particularly keen on companies that demonstrate strong product-market fit, scalable business models, and visionary leadership teams.
Craig Schedler's career background is marked by a robust blend of financial acumen, operational experience, and a passion for entrepreneurship. While specific details of his pre-VC career are not provided, individuals in his position often bring extensive experience from investment banking, corporate development, or successful startup ventures themselves. This diverse background equips him with a holistic perspective, enabling him to not only evaluate financial metrics but also understand the operational challenges and strategic opportunities inherent in scaling a startup. His expertise allows him to serve as a valuable mentor and advisor to founders, helping them navigate complex business landscapes and achieve their strategic objectives.
While specific notable investments are not publicly detailed, Craig Schedler's work at Cream City Venture Capital is centered on building a robust portfolio of companies that drive innovation and create significant value. He is dedicated to partnering with founders who are building groundbreaking solutions, providing them with the capital, network, and expertise needed to thrive. His commitment to the entrepreneurial ecosystem underscores Cream City Venture Capital's mission to support transformative businesses and contribute to economic growth.
Craig Schedler is a Managing Director at Cream City Venture Capital, a firm dedicated to investing in and supporting high-potential startups and growth companies.
Craig Schedler focuses on strategic investments in high-growth sectors such as technology, SaaS, fintech, health tech, and other innovative industries with strong market disruption potential. He seeks companies with scalable business models and strong leadership.
Craig Schedler works as a Managing Director at Cream City Venture Capital, where he leads investment strategies and supports portfolio companies.
