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Cheryl Cheng is the Founder and Chief Executive Officer of Vive Collective, an investment platform dedicated exclusively to digital health companies, based in the San Francisco Bay Area. Prior to launching this specialized firm in 2021, she spent more than fifteen years at BlueRun Ventures, where she ultimately served as a General Partner. During her venture capital career, she has led multiple early-stage investments across the healthtech and consumer technology sectors, managing portfolio companies from initial funding through subsequent growth stages. Cheng holds a Bachelor of Arts in Public Policy from Stanford University and earned a Master of Business Administration in Marketing, Management, and Strategy from Northwestern University's Kellogg School of Management, where she was designated a Forte Fellow Scholar. Her current professional focus centers on providing capital and strategic infrastructure support to early-stage digital health startups.
Cheryl Cheng stands as a highly respected General Partner at BlueRun Ventures, bringing a wealth of experience and a sharp investment acumen to the early-stage venture capital landscape. At BlueRun Ventures, she plays a pivotal role in identifying, funding, and guiding the next generation of groundbreaking companies, primarily focusing on seed and Series A investments.
Cheng's investment philosophy is deeply rooted in her operational expertise, allowing her to connect with founders on a practical level. She actively seeks out opportunities in dynamic sectors such as consumer technology, including marketplaces and digital platforms, as well as the rapidly evolving fields of fintech and enterprise SaaS. Her portfolio reflects a commitment to companies that are poised to redefine industries through innovative products and scalable business models. She also has a strong interest in the future of work, digital health, and AI applications that enhance daily life and business operations.
Before joining BlueRun Ventures in 2014, Cheryl Cheng built an impressive career marked by both entrepreneurial success and significant roles at leading technology companies. She co-founded and served as CEO of SimpleGeo, a location-based services platform that was later acquired by Urban Airship. This firsthand experience as a founder provides her with invaluable empathy and insight into the challenges and triumphs of building a startup from the ground up. Prior to her entrepreneurial venture, Cheng held key product management positions at industry giants like Salesforce and eBay, where she honed her skills in product development, strategy, and market analysis. Her diverse background, spanning product leadership, entrepreneurship, and venture capital, equips her with a holistic perspective on what it takes for a startup to succeed.
Among her notable investments, Cheryl Cheng has been instrumental in supporting companies that have achieved significant market impact. These include Chime, a leading fintech company transforming banking, and HelloFresh, a global meal-kit delivery service that has revolutionized home cooking. Her ability to spot potential in early-stage companies and provide strategic guidance has contributed significantly to their growth and success. She holds an MBA from Harvard Business School and a BA from the University of California, Berkeley, further solidifying her strong academic and professional foundation.
Cheryl Cheng's dedication to fostering innovation and her strategic approach to venture capital make her a key figure at BlueRun Ventures and a valuable partner to the entrepreneurs she supports.
Cheryl Cheng is a General Partner at BlueRun Ventures, an early-stage venture capital firm. She is known for her investments in consumer technology, fintech, and enterprise SaaS, bringing extensive operational and product experience to her role.
Cheryl Cheng primarily invests in early-stage companies, focusing on sectors such as consumer technology (including marketplaces), fintech, enterprise SaaS, the future of work, digital health, and AI. She seeks out innovative companies with strong product-market fit.
Cheryl Cheng works as a General Partner at BlueRun Ventures, a prominent early-stage venture capital firm. She joined the firm in 2014.
