CHERRY FREEMAN

Cherry Freeman stands as a distinguished Founding Partner at Hiro Capital, a leading venture capital fund deeply committed to the dynamic world of games, esports, and gamified reality. In her pivotal role, Cherry is instrumental in identifying and nurturing the next generation of disruptive companies that are redefining interactive entertainment and digital experiences globally. Her strategic vision helps guide Hiro Capital's investments from seed to Series B stages, focusing on founders who are building innovative platforms and technologies.

Cherry's investment focus at Hiro Capital is broad yet specialized, encompassing a range of high-growth sectors. She actively seeks opportunities within video games, esports, and the burgeoning metaverse, recognizing their potential to transform how people interact and engage. Beyond traditional gaming, her interests extend to gamified fitness, digital wellness, and other applications of interactive technology that enhance daily life. Her approach is rooted in understanding consumer behavior and supporting companies that create compelling, community-driven experiences.

Prior to co-founding Hiro Capital, Cherry Freeman built a formidable career marked by significant entrepreneurial success. She is widely recognized as the co-founder of LoveCrafts, a global community and e-commerce platform that revolutionized the crafting industry. Under her leadership, LoveCrafts grew into a vibrant international brand, demonstrating her exceptional ability to scale businesses, foster strong communities, and leverage digital platforms for global reach. This hands-on experience in building and growing a successful startup from the ground up provides her with invaluable insights into the challenges and opportunities faced by early-stage companies. Her background also includes experience at The Boston Consulting Group, where she honed her strategic analytical skills.

At Hiro Capital, Cherry applies her deep operational expertise and entrepreneurial spirit to empower founders. She is passionate about supporting teams that are not only technologically innovative but also possess a clear vision for market leadership. While specific individual investments are often a collaborative effort within Hiro Capital, the fund's portfolio reflects Cherry's influence in backing companies that are pushing boundaries in interactive entertainment, such as those developing cutting-edge game engines, immersive VR/AR experiences, and innovative esports platforms. Her dedication to fostering innovation and supporting visionary entrepreneurs makes her a key figure in the venture capital landscape for digital entertainment.