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Carter Reum is a Partner at M13, a prominent venture capital firm. He is also a successful entrepreneur, having co-founded VEEV Spirits, and an author, known for "Shortcut Your Startup."
As a Partner at M13, Carter Reum invests in early-stage consumer technology companies across various sectors. His focus areas include consumer tech, media, health and wellness, the future of work, and sustainability.
Carter Reum works as a Partner at M13, a leading venture capital firm based in Los Angeles, California. M13 specializes in building and investing in innovative consumer brands.
Carter Reum is the Co-founder and Managing Partner at M13, an early-stage consumer technology venture capital firm based in Los Angeles, California. He began his professional career as an investment banker at Goldman Sachs before co-founding the liquor brand VEEV Spirits, which was acquired in 2016. Under his leadership, M13 manages over $800 million in assets under management and has backed more than 130 companies, including a $400 million third fund closed in October 2022. His notable portfolio investments and exits feature consumer and technology brands such as Lyft, Pinterest, and Daily Harvest. Reum earned a bachelor's degree in economics magna cum laude from Columbia University and completed the Owner/President Management program at Harvard Business School. His current professional focus remains on accelerating early-stage consumer technology, health, and wellness startups through strategic venture capital investments.
Carter Reum stands as a prominent figure in the venture capital landscape, serving as a Partner at M13, a leading venture engine that builds and invests in early-stage consumer technology companies. His expertise lies in identifying and scaling disruptive brands, making him a crucial asset in M13's mission to support the next generation of entrepreneurial success. Reum's unique blend of entrepreneurial experience and investment acumen allows him to provide invaluable guidance to founders navigating the complexities of startup growth.
At M13, Carter Reum is integral to the firm's distinctive approach, which goes beyond traditional capital infusion. M13 operates as a "venture engine," offering strategic guidance, operational support, and a vast network to its portfolio companies. Reum's role involves not only sourcing promising deals but also actively collaborating with founders to refine their vision, accelerate market penetration, and build sustainable businesses. His insights are particularly valuable in consumer-facing sectors, where brand identity and user experience are paramount.
Reum's investment focus at M13 spans several high-growth sectors poised for significant disruption. These include consumer technology, media, health and wellness, the future of work, and sustainability. He seeks out companies that are leveraging innovative technologies to solve real-world problems and enhance daily life. Whether it is a groundbreaking e-commerce platform, a revolutionary health tech solution, or a sustainable consumer product, Reum is dedicated to backing ventures that demonstrate strong potential for market leadership and positive societal impact.
Before co-founding M13 with his brother Courtney Reum, Carter Reum established himself as a successful entrepreneur. He co-founded VEEV Spirits, an acai spirit company, which he grew into a nationally recognized brand before its acquisition. This hands-on experience as a founder provides him with a deep understanding of the challenges and opportunities faced by startups, fostering a founder-friendly approach in his investment philosophy. Reum is also the co-author of "Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches," a book that shares practical insights for aspiring entrepreneurs.
While specific individual investments are often a collaborative effort within M13, Reum has been instrumental in shaping the firm's impressive portfolio. M13 has backed numerous successful companies that have redefined their respective industries. Examples include innovative brands like Daily Harvest, which delivers healthy prepared meals, and Ruggable, known for its washable rugs. Other notable companies in M13's broader portfolio, reflecting the firm's strategic vision that Reum helps drive, include Ring (acquired by Amazon), ClassPass (acquired by Mindbody), and Thrive Market. These investments underscore M13's commitment to supporting companies that offer convenience, quality, and innovation to consumers.
Carter Reum's dedication to fostering innovation and empowering entrepreneurs continues to drive M13's success. His strategic vision and operational expertise make him a key player in identifying and scaling the next generation of market-leading consumer brands. Through his work at M13, Reum is not just investing capital; he is actively building the future of consumer technology and supporting founders in realizing their ambitious goals.
