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Brad Jakeman is the New York-based Founding Managing Partner of Rethink Food and a Managing Partner at Rethink Capital Partners, a venture capital and impact investment firm with approximately $3 billion in assets under management. He concurrently serves as a Senior Advisor at Boston Consulting Group, following a seven-year tenure as President of the Global Beverage Group at PepsiCo. At PepsiCo, Jakeman oversaw a portfolio generating over $20 billion in revenue, launched the $250 million LifeWTR brand, and facilitated the acquisition of SodaStream. Previously, he held executive leadership positions across multiple sectors, including serving as Chief Marketing Officer at Activision Blizzard, Executive Vice President of Marketing at Macy's, and Managing Director of Global Advertising at Citigroup. His current focus centers on venture capital investments targeting sustainable food systems, agricultural technology, and mission-driven consumer packaged goods.
Brad Jakeman stands as a distinguished Managing Partner at Rethink Capital Partners, a venture capital firm dedicated to investing in the next generation of disruptive consumer, media, and technology companies. With a career marked by transformative leadership in global branding and marketing, Jakeman brings a unique and invaluable perspective to the investment landscape. His role at Rethink Capital Partners involves not only identifying promising early-stage ventures but also actively mentoring founders, helping them craft compelling brand strategies and scale their operations effectively.
Jakeman's investment focus areas are deeply rooted in his professional expertise. He is particularly drawn to companies that are redefining consumer experiences, leveraging technology to create innovative media platforms, or disrupting traditional markets with fresh approaches to brand engagement. This includes sectors such as direct-to-consumer (DTC) brands, retail technology, marketing technology, digital media, and consumer packaged goods (CPG) that demonstrate strong potential for brand resonance and market disruption. He seeks out businesses with clear value propositions, robust growth potential, and leadership teams capable of executing ambitious visions.
Before joining Rethink Capital Partners, Brad Jakeman built an illustrious career at some of the world's most iconic companies. He served as President of PepsiCo's Global Beverage Group, where he was responsible for a vast portfolio of brands and played a key role in the company's global marketing and innovation strategies. Prior to that, he held the position of Global Chief Creative Officer at PepsiCo, driving creative excellence across all its brands. His extensive background also includes senior marketing and brand leadership roles at Macy's and Citigroup, where he consistently demonstrated an ability to revitalize brands, connect with diverse consumer bases, and drive significant market share growth. This rich operational experience provides him with a deep understanding of the challenges and opportunities faced by consumer-facing businesses, making him a highly sought-after advisor for portfolio companies.
While specific individual investments are often part of the broader Rethink Capital Partners portfolio, Jakeman's influence is evident in the firm's strategic choices. Rethink Capital Partners has invested in a range of innovative companies that align with his vision for brand-driven disruption. Examples of companies within Rethink's portfolio that reflect this focus include those in personalized beauty, plant-based nutrition, and digital health, all characterized by strong brand identities and direct consumer engagement. His leadership helps ensure that Rethink Capital Partners not only provides capital but also strategic guidance, leveraging his unparalleled experience to foster the growth of groundbreaking businesses.
Brad Jakeman is a Managing Partner at Rethink Capital Partners, a venture capital firm. He is known for his extensive background in global brand building and marketing, which he now applies to investing in disruptive consumer, media, and technology companies.
Brad Jakeman primarily invests in early-stage companies within the consumer, media, and technology sectors. His focus includes direct-to-consumer brands, retail technology, marketing technology, digital media, and consumer packaged goods that demonstrate strong brand potential and disruptive business models.
Brad Jakeman works as a Managing Partner at Rethink Capital Partners. This venture capital firm invests in innovative companies at the intersection of consumer, media, and technology.
