BENNY PEI

Benny Pei is a distinguished Partner at Lever VC, a pioneering venture capital fund exclusively focused on the burgeoning alternative protein sector. In his pivotal role, Benny is instrumental in shaping the future of food by identifying, evaluating, and investing in groundbreaking companies that are revolutionizing how we produce and consume protein. His work at Lever VC underscores a commitment to fostering sustainable, ethical, and efficient food systems globally.

Lever VC's investment mandate, significantly influenced by leaders like Benny Pei, targets a diverse range of alternative protein innovations. This includes plant-based meat, dairy, and egg alternatives, which leverage botanical ingredients to replicate traditional animal products. Furthermore, Benny focuses on the cutting edge of cultivated meat technology, supporting companies that are developing real meat from animal cells without the need for animal farming. Fermentation-based proteins, utilizing microbial processes to create novel food ingredients and products, also fall within his key investment areas. He actively seeks out enabling technologies that support the entire alternative protein ecosystem, from ingredient development to processing and distribution.

Benny's career trajectory showcases a deep understanding of investment analysis and market dynamics. Prior to his current role as Partner, he honed his expertise as an Investment Manager and Investment Analyst at Lever VC, progressively taking on more responsibility in deal sourcing, due diligence, and portfolio management. This extensive experience within the firm has provided him with an unparalleled insight into the unique challenges and opportunities within the alternative protein space. Before joining Lever VC, Benny gained valuable financial acumen as an Investment Analyst at China Everbright Limited and as an Analyst at Deloitte, where he developed a robust foundation in financial modeling and strategic analysis. His academic background in Actuarial Science from the University of Hong Kong further underpins his analytical rigor and data-driven approach to investment decisions.

While specific investments are often a collective effort of the Lever VC team, Benny Pei's leadership contributes significantly to the firm's impressive portfolio. Lever VC has backed numerous industry leaders and innovators across the alternative protein landscape, including companies like The EVERY Company, TurtleTree, MeliBio, and Mission Barns. Through his strategic insights and dedication, Benny helps guide these companies from early-stage development to market leadership, driving both financial returns and positive global impact. His work is vital in advancing the mission of Lever VC to accelerate the transition to a more sustainable and compassionate food system.