AMY ERRETT

Amy Errett stands out as a highly respected Partner at True Ventures, a prominent early-stage venture capital firm known for backing groundbreaking technology companies. Her unique perspective is shaped by a distinguished career as both a successful entrepreneur and a seasoned executive, making her an invaluable asset to the startups she mentors and invests in. At True Ventures, Errett leverages her deep industry knowledge to identify and support companies poised for significant growth and market disruption.

Errett's investment focus areas primarily revolve around consumer brands, beauty, health, and technology. She is particularly drawn to companies that challenge existing paradigms, offering innovative solutions and superior customer experiences. Her portfolio often reflects a commitment to empowering founders, especially those building direct-to-consumer models and leveraging technology to create accessible, high-quality products and services.

Before joining True Ventures as a Partner, Amy Errett built an impressive career spanning multiple sectors. She is perhaps best known as the founder and Executive Chair of Madison Reed, a revolutionary beauty company that has transformed the at-home hair color market through technology and a direct-to-consumer approach. Her entrepreneurial journey also includes co-founding and serving as CEO of Olivia, a travel company focused on the LGBTQ+ community.

Beyond her entrepreneurial ventures, Errett held significant leadership roles at established corporations. She served as CEO of OQO, a pioneering mobile computing company, and as an Executive Vice President at The Clorox Company, where she managed a portfolio of iconic brands. Her experience also includes a tenure as a Partner at Maveron, a consumer-focused venture capital firm, further solidifying her expertise in identifying and scaling consumer businesses. This diverse background provides her with a comprehensive understanding of product development, brand building, operational excellence, and strategic growth, all of which she brings to her role at True Ventures. Her insights are crucial for guiding early-stage companies through the complexities of market entry and expansion.