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Amy Errett is the CEO and Co-Founder of Madison Reed, an omnichannel beauty brand based in San Francisco, California. Under her leadership, the company has secured over $200 million in total venture funding, reaching a $400 million valuation in 2022 while expanding to more than 80 physical retail locations nationwide. Prior to launching the hair care startup, she served as a General Partner at Maveron and an Entrepreneur-in-Residence at Trinity Ventures. Her earlier executive career includes tenures as Chief Asset Gathering Officer at E*TRADE and Senior Vice President at Bankers Trust. Errett holds an MBA in Finance from The Wharton School at the University of Pennsylvania and a BA from the University of Connecticut. Her professional background centers on scaling consumer goods, e-commerce platforms, and financial services through both operational leadership and early-stage venture capital investments.
Amy Errett stands out as a highly respected Partner at True Ventures, a prominent early-stage venture capital firm known for backing groundbreaking technology companies. Her unique perspective is shaped by a distinguished career as both a successful entrepreneur and a seasoned executive, making her an invaluable asset to the startups she mentors and invests in. At True Ventures, Errett leverages her deep industry knowledge to identify and support companies poised for significant growth and market disruption.
Errett's investment focus areas primarily revolve around consumer brands, beauty, health, and technology. She is particularly drawn to companies that challenge existing paradigms, offering innovative solutions and superior customer experiences. Her portfolio often reflects a commitment to empowering founders, especially those building direct-to-consumer models and leveraging technology to create accessible, high-quality products and services.
Before joining True Ventures as a Partner, Amy Errett built an impressive career spanning multiple sectors. She is perhaps best known as the founder and Executive Chair of Madison Reed, a revolutionary beauty company that has transformed the at-home hair color market through technology and a direct-to-consumer approach. Her entrepreneurial journey also includes co-founding and serving as CEO of Olivia, a travel company focused on the LGBTQ+ community.
Beyond her entrepreneurial ventures, Errett held significant leadership roles at established corporations. She served as CEO of OQO, a pioneering mobile computing company, and as an Executive Vice President at The Clorox Company, where she managed a portfolio of iconic brands. Her experience also includes a tenure as a Partner at Maveron, a consumer-focused venture capital firm, further solidifying her expertise in identifying and scaling consumer businesses. This diverse background provides her with a comprehensive understanding of product development, brand building, operational excellence, and strategic growth, all of which she brings to her role at True Ventures. Her insights are crucial for guiding early-stage companies through the complexities of market entry and expansion.
Amy Errett is a Partner at True Ventures and the founder and Executive Chair of Madison Reed. She is a highly respected entrepreneur, executive, and venture capitalist known for her expertise in consumer brands, beauty, and technology.
Amy Errett primarily invests in early-stage companies within the consumer, beauty, health, and technology sectors. She focuses on disruptive brands and innovative solutions, often supporting direct-to-consumer models and companies that leverage technology to transform traditional markets.
Amy Errett works as a Partner at True Ventures, a prominent early-stage venture capital firm. She is also the Executive Chair of Madison Reed, the beauty company she founded.
