Amiad Soto

Amiad Soto is the co-founder and Chief Executive Officer of Guesty, a property management software platform based in Tel Aviv, Israel. He established the company in 2013 alongside his twin brother, Koby Soto, after managing his own Airbnb properties and subsequently participating in the Y Combinator accelerator program in 2014. Under his executive leadership, the software platform has expanded to serve enterprise customers in over 80 countries and secured more than $400 million in total venture funding. In April 2024, Soto directed a $130 million Series F financing round led by KKR, which followed multiple strategic acquisitions including YieldPlanet and Rentals United. He holds a Bachelor of Science in Computer Science from Ben-Gurion University of the Negev, and his current focus centers on scaling B2B software solutions within the global hospitality and short-term rental technology sectors.