Alan Nowogrodski

Alan Nowogrodski is the Founder and CEO of Superbar, an AI-powered e-commerce sales assistant based in Toronto, Canada. He previously served as Head of Product for the payments and mobile business unit at FreshBooks, where he scaled the division from zero to over $30 million in annual revenue in under five years. Following this tenure, Nowogrodski joined NinjaCat, holding multiple executive positions including Vice President of Product Management, Marketing, and Engineering Operations. He later founded Caddie, which participated in Y Combinator's S22 cohort before pivoting to become Superbar. In January 2026, he presented on the transformation of website sales through artificial intelligence at the Commerce Toronto event hosted at Rotman. Nowogrodski currently focuses on developing AI-driven search and personalized sales guidance technologies to accelerate revenue growth for e-commerce platforms.