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Adam Froese is a Venture Partner at Harvest Venture Partners and the co-founder of SecondShop, based in Calgary, Alberta, Canada. Before entering the venture capital sector, he represented Team Canada as the co-captain of the men's field hockey team at the 2016 Rio Olympics. Froese previously served as Head of Investments at Harvest Builders, managing engagements with companies like Neo Financial, and worked as a Senior Associate in mid-market mergers and acquisitions at Deloitte. Earlier, he held finance roles at Ledcor and acted as Chief Financial Officer at SitePartners, assisting with over $1 billion in industrial transactions. As an entrepreneur, he launched the recommerce platform SecondShop, which facilitated more than $100 million in retail sales within its first 24 months. His current focus centers on early-stage fintech investments, retail logistics, and providing strategic support to technology founders.
Adam Froese is a distinguished Venture Partner at Harvest Venture Partners, a leading venture capital firm committed to investing in the future of food, agriculture, and sustainable technologies. In his role, Adam is instrumental in sourcing, evaluating, and supporting innovative startups that are poised to disrupt traditional industries and create significant positive impact.
Harvest Venture Partners leverages Adam's deep industry insights and extensive network to identify promising investment opportunities. His primary investment focus areas include agritech, encompassing precision agriculture, farm management software, and biotechnology solutions for crop enhancement. He also specializes in food innovation, exploring alternative proteins, sustainable food production, and supply chain optimization technologies. Furthermore, Adam is keenly interested in broader sustainable technologies that align with the firm's mission to build a more resilient and efficient global system.
Adam's career background is marked by a blend of operational leadership and strategic investment experience. Prior to joining Harvest Venture Partners, he held significant roles in high-growth technology companies, where he was responsible for scaling operations, product development, and market expansion. This hands-on experience provides him with a unique perspective, enabling him to truly understand the challenges and opportunities faced by founders. His entrepreneurial spirit and proven track record in building successful ventures make him an invaluable mentor and advisor to Harvest's portfolio companies, guiding them through critical growth stages.
While specific individual investments are often a collaborative effort within the Harvest Venture Partners team, Adam's strategic input has been crucial in shaping the firm's portfolio. He has been instrumental in identifying companies that are not only technologically advanced but also possess strong market potential and robust leadership teams. His contributions help ensure that Harvest Venture Partners continues to back ventures that deliver both financial returns and meaningful societal benefits, particularly in advancing sustainable practices across the agrifood ecosystem. Adam is committed to fostering a new generation of innovators who are building solutions for a more sustainable and food-secure future.
Adam Froese is a Venture Partner at Harvest Venture Partners, a venture capital firm focused on agritech, food innovation, and sustainable technologies. He plays a key role in identifying and supporting early-stage companies.
Adam Froese primarily invests in early-stage companies within agritech, food innovation, and sustainable technologies. This includes areas like precision agriculture, alternative proteins, and sustainable food production.
Adam Froese works as a Venture Partner at Harvest Venture Partners, a venture capital firm dedicated to investing in the future of food, agriculture, and sustainability.
