Aarjav Trivedi

Aarjav Trivedi is the Founder and Chief Executive Officer of Ridecell, a fleet automation and mobility software platform based in San Francisco, California. He studied information security and computer science at Georgia Tech before beginning his career as a software engineer in the cybersecurity sector. Trivedi previously built TrustedSource.com, an IP reputation scoring system that utilized support vector machines and clustering algorithms to detect botnets and analyze internet traffic for a majority of the Fortune 500. Following the successful acquisition of TrustedSource by McAfee, he left the cybersecurity industry in 2009 to dedicate his career to transportation technology. Motivated by his early experiences as an immigrant navigating limited transit options, he shifted his engineering expertise toward building systems that make global movement more efficient. Trivedi currently focuses on leveraging machine learning to optimize commercial fleet operations and advance modern mobility infrastructure.