Zuberance is a technology company.
Zuberance has raised $12.0M across 2 funding rounds.
Zuberance has raised $12.0M in total across 2 funding rounds.
Zuberance is a technology company that builds an advocate marketing platform to activate customers and influencers as brand advocates, driving user-generated content (UGC), reviews, referrals, and sales through reward-based programs.[1][2][6] It serves brands across industries like retail, DTC, restaurants, SaaS, entertainment, travel, and hospitality, solving the problem of costly marketing by leveraging authentic customer endorsements to lower expenses, boost engagement, retention, and ROI.[2][3][4] Acquired by IZEA in December 2023, Zuberance now integrates with IZEA's influencer network, serving Fortune 10 clients in 13 countries with over 150 team members and $240M+ cumulative revenue, while maintaining operations from Burlingame, California.[1][4]
Zuberance was founded in 2006 (with some sources noting 2007 or 2008) by a team of marketing experts and tech enthusiasts in San Carlos, California, stemming from the realization that brands grow best when satisfied customers advocate for them.[1][4][5] The idea emerged to fill a gap in structured, measurable customer advocacy amid rising social media marketing, leading to an award-winning platform focused on brand advocates.[5][7] Early traction built through systematic identification of "Brand Advocates" for word-of-mouth referrals and revenue growth; the company raised $12M before its acquisition by IZEA (NASDAQ: IZEA) in December 2023, enhancing its scale with IZEA's global influencer tech launched in 2006.[1][4]
Zuberance rides the trend of advocate and influencer marketing, capitalizing on the shift from paid ads to authentic UGC and nano-influencer endorsements amid ad fatigue and privacy regulations.[1][4] Timing aligns with post-2023 AI-driven personalization and social commerce growth, where customer voices outperform traditional marketing; market forces like rising CAC (customer acquisition costs) favor low-cost advocacy.[2][6] It influences the ecosystem by synergizing grassroots customer programs with IZEA's scale, enabling brands to diversify voices, scale content, and measure ROI, thus bridging advocacy with influencer tech for global campaigns.[1][4]
Zuberance's IZEA integration positions it for expanded AI-enhanced advocacy, potentially growing via generative tools for content and deeper eCommerce ties amid UGC's dominance in social selling.[1][4] Trends like zero-party data from advocates and Web3 loyalty programs will shape its path, evolving influence toward holistic martech stacks that blend customers, influencers, and AI for sustained ROI. This builds on its foundational insight—customer voices as marketing's future—now supercharged for worldwide brands.[2][6]
Zuberance has raised $12.0M in total across 2 funding rounds.
Zuberance's investors include Broadway Angels, Emergence Capital, Meritech Capital Partners, Scott Sandell, Marc Benioff, Parker Harris.
Zuberance has raised $12.0M across 2 funding rounds. Most recently, it raised $8.0M Series B in October 2010.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2010 | $8.0M Series B | Broadway Angels, Emergence Capital, Meritech Capital Partners, Scott Sandell, Marc Benioff, Parker Harris | |
| Nov 1, 2008 | $4.0M Series A | Broadway Angels, Emergence Capital, Meritech Capital Partners, Scott Sandell, Marc Benioff, Parker Harris |