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Zoobean is a technology company.
Zoobean, known primarily for its Beanstack platform, provides a comprehensive suite of software, mobile applications, and voice technology designed to power and manage reading challenges. This technology enables libraries and educators to create customized reading programs, track participant progress, and collect valuable engagement data, fostering a culture of literacy and encouraging consistent reading habits.
The company was founded in 2013 by the husband-and-wife team Felix Brandon Lloyd and Jordan Lloyd Bookey. Their foundational insight stemmed from a desire to support children's reading development and to bridge the gap between educational institutions and families, making reading more structured and appealing. This innovative approach garnered attention, leading to their appearance on the television show Shark Tank.
Beanstack serves public and school libraries, along with families, by transforming traditional reading programs into interactive and measurable experiences for readers of all ages. Zoobean’s vision is to advance literacy by making reading engagement effortless and rewarding, ultimately striving to connect communities through shared reading experiences and to cultivate lifelong readers.
Zoobean has raised $2.1M across 3 funding rounds.
Zoobean has raised $2.1M in total across 3 funding rounds.
Beanstack (formerly Zoobean) is an edtech company that builds Beanstack, a customizable software platform, mobile app, and voice technology described as a "Fitbit for Reading." It powers personalized reading challenges, motivation tools, digital fundraisers, and AI-powered book chats for libraries, schools, school districts, and corporations, serving over 2,500 library systems, 7,500 school buildings, 200+ school districts, and 17.9 million readers worldwide.[1][2][5] The platform solves the problem of motivating diverse groups—K-12 students, families, and teams—to read more by providing data-driven insights, easy templates, and engagement tracking, shifting from early consumer book subscriptions to an enterprise model that drives growth and impact in literacy programs.[2][5]
Founded in 2013 by Felix and Jordan, a couple addressing the challenge of book discovery for families, Zoobean launched as a monthly book subscription service targeting non-traditional genres.[2][5] They gained early traction by winning a NewME entrepreneurship competition for founders of color and/or women, which amplified their visibility.[2] A pivotal 2014 Shark Tank appearance secured investment from Mark Cuban, who reframed them as a technology company rather than a subscription box service, sparking a business model pivot.[1][2] Post-Shark Tank, they developed Beanstack with input from librarians, evolving into a reading challenge platform; by 2021, Riverside Acceleration Capital invested to fuel expansion.[2][3] The company rebranded to Beanstack, emphasizing its DC roots and edtech focus.[4]
Beanstack rides the edtech and literacy tech wave, capitalizing on post-pandemic demand for digital tools that boost student engagement and combat reading declines amid screen-time challenges.[2][5] Timing aligns with AI integration in education (e.g., personalized chats) and hybrid learning, where libraries/schools seek scalable, data-rich platforms over static programs.[5] Market forces like school funding via reading fundraisers and corporate wellness initiatives favor its B2B model, while Heroku's cloud scaling enabled pivots from consumer to enterprise, serving millions without infrastructure hurdles.[2] It influences the ecosystem by empowering educators to build reading cultures, potentially expanding to global K-12 and adult literacy amid rising AI-edtech investments.[1][3][5]
Beanstack's enterprise momentum—fueled by Riverside investment and AI enhancements—positions it for deeper penetration in school districts and corporate L&D, with trends like gamified learning and fundraiser integrations driving 17.9M+ users toward 20M+.[2][3][5] Expect evolution into broader motivation platforms (e.g., corporate wellness, global libraries) as AI refines personalization and data insights amid edtech consolidation. Its Shark Tank-born pivot exemplifies tech's power to transform literacy access, solidifying Beanstack as a "Fitbit for Reading" staple in an increasingly digital education landscape.[1][2]
Zoobean has raised $2.1M across 3 funding rounds. Most recently, it raised $1.5M Other Equity in January 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 22, 2025 | $1.5M Venture Round | — | — | Announced |
| Nov 1, 2020 | $75K Seed | — | Innovation Works, Monozukuri Ventures | Announced |
| May 13, 2013 | $500K Seed | Freada Kapor Klein | — | Announced |
Zoobean has raised $2.1M in total across 3 funding rounds.
Zoobean's investors include Innovation Works, Monozukuri Ventures, Freada Kapor Klein.