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Key people at ZoCo Design.
ZoCo Design operates as a specialized UX and product design studio focused on the healthcare industry. It develops intuitive digital products and streamlined service experiences, addressing complex challenges. The firm employs a human-centered design approach, leveraging user research to define product priorities, delivering effective solutions for patients, providers, and payers.
Lacey Picazo founded ZoCo Design on April 17, 2013, driven by the insight that design connects and simplifies complex systems. Picazo, an experienced product and behavior design leader, established the studio to build digital healthcare experiences that truly resonate with users, based on thoughtful, user-centric principles.
ZoCo Design serves visionary leaders and developers across the healthcare sector, including pharmaceutical companies, providers, and payer organizations. The company's mission is to improve healthcare by applying design to demystify complex issues and unlock new possibilities. ZoCo envisions a future where healthcare interactions are inherently more accessible and impactful.
Key people at ZoCo Design.
ZoCo Design is a Columbus, Ohio-based UX and product design studio specializing in healthcare solutions, delivering brands and digital products through research-based strategies focused on strategy, strong relationships, and product excellence.[1][2][3] The agency serves healthcare technology clients by conducting actionable user research, product and experience design, and UX maturity consultation to simplify complex healthcare challenges, improve patient outcomes, and support revenue goals; it has around 17 employees, $2 million in annual revenue, and extends expertise to parallel industries like SaaS, fintech, insurance, and marketplaces.[2][3][5]
Founded in 2013, ZoCo Design emerged from a belief that design can advance the human condition, starting as an independent, multidimensional design agency in Columbus, Ohio.[2][4] The firm's early focus on research-based approaches to branding, innovation, and UX laid the groundwork for its specialization in healthcare, where it translates understanding of patients, providers, and payers into customized solutions; key recognition includes Inc. 5000, Webby awards, Inc. Best Workplaces, and being named the #1 design studio in Columbus by Columbus CEO.[2][3]
ZoCo Design rides the wave of digital health transformation, where user-centered design addresses healthcare's fragmentation, regulatory hurdles, and need for better patient-provider experiences amid rising telehealth, remote monitoring, and chronic care demands.[3][5] Its timing aligns with post-pandemic acceleration in health tech adoption, enabling startups and incumbents to prioritize UX for better outcomes and efficiency; by influencing product strategy through peer roundtables and proven client work, ZoCo strengthens the Columbus tech ecosystem as a hub for specialized design, indirectly boosting healthcare innovation regionally and beyond.[2][3][6]
ZoCo Design is poised to expand its healthcare dominance into adjacent regulated sectors like fintech and insurance, leveraging its research-driven model amid growing demand for human-centered design in AI-enhanced health tools and personalized care.[3] Trends such as multimodal telehealth, predictive patient analytics, and cross-industry UX convergence will shape its trajectory, potentially amplifying its influence through larger partnerships or talent growth; as a trusted Columbus anchor, it will continue humanizing complex tech, turning ambitious visions into scalable realities that advance the human condition.[1][4]
