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§ Private Profile · Sterling, VA, USA
Direct P2P lending across the international wealth divide.
Key people at Zidisha.
Zidisha was founded in 2009 by Julia Kurnia (Founder/Director).
Zidisha is the world's first direct peer-to-peer lending service to bridge the international wealth divide, allowing individuals worldwide to lend to and communicate with borrowers in developing countries without local intermediaries. The direct connection creates better transparency, more profit for the entrepreneurs and lenders, and greater wealth creation for the world's poorest communities. We've been featured in numerous press and media for our groundbreaking work in using internet and mobile phone technologies to connect entrepreneurs in some of the world's most isolated and impoverished places with the international peer-to-peer lending market.
Zidisha was founded in 2009 by Julia Kurnia (Founder/Director).
Key people at Zidisha.
Zidisha is a pioneering peer-to-peer (P2P) microlending platform that directly connects individual lenders worldwide with low-income entrepreneurs in developing countries, bypassing traditional local microfinance intermediaries. Its mission is to bridge the international wealth divide by enabling affordable, direct loans that help entrepreneurs grow their businesses and improve family incomes. Zidisha’s investment philosophy centers on reducing costs and interest rates by eliminating intermediaries, allowing lenders and borrowers to interact transparently and personally. The platform primarily serves entrepreneurs in developing countries across Africa, Indonesia, and Haiti, focusing on small business growth that fuels local employment and economic development. This direct lending model impacts the startup ecosystem by providing accessible capital to the "missing middle"—businesses too large for consumer loans but too small for banks—thus fostering grassroots entrepreneurship and sustainable economic empowerment.
As a portfolio company, Zidisha builds a web-based microlending platform that facilitates direct loans from global lenders to entrepreneurs who post their own loan applications and updates. It serves tech-savvy, low-income entrepreneurs who often lack access to traditional credit. The platform solves the problem of high-cost, inaccessible microfinance by offering loans at significantly lower interest rates (around 9% average) and enabling direct communication between lenders and borrowers. Zidisha has demonstrated strong growth momentum, facilitating over $4.5 million in loans to more than 29,000 borrowers with a repayment rate around 80%, supported by a community of 16,000 lenders globally.
Zidisha was founded in 2009 by Julia Kurnia, who envisioned a direct, transparent lending platform that would eliminate costly intermediaries common in traditional microfinance. The idea emerged from the recognition that many entrepreneurs in developing countries were underserved by existing financial institutions due to high interest rates and operational inefficiencies. Julia’s background in technology and social entrepreneurship helped shape Zidisha’s innovative online platform, which allows entrepreneurs to create detailed profiles and loan requests, verified independently or through local partners.
Early traction came from successfully funding loans in remote areas, including a Maasai settlement without electricity or banks, proving the viability of direct P2P lending via mobile and web technology. The platform quickly grew its user base and loan volume, expanding to multiple countries and refining its "pay it forward" model, where entrepreneurs reinvest repaid funds into new loans, creating a sustainable cycle of impact.
Zidisha rides the global trend of financial inclusion and digital disruption in microfinance, leveraging internet and mobile technology to democratize access to capital. The timing is critical as smartphone penetration and internet access increase in developing regions, enabling entrepreneurs to participate in global lending networks directly. Market forces such as the high cost of traditional microfinance, the unmet needs of the "missing middle," and growing interest in impact investing favor Zidisha’s model.
By fostering direct lender-borrower relationships, Zidisha influences the broader ecosystem by promoting transparency, lowering barriers to credit, and encouraging community-driven economic development. It challenges conventional microfinance institutions and inspires innovation in P2P lending platforms, contributing to a more inclusive global financial system.
Looking ahead, Zidisha is poised to expand its geographic reach and deepen its impact by scaling its platform and refining its borrower verification and credit scoring methods. Trends such as increasing digital literacy, mobile money adoption, and growing global interest in impact investing will shape its journey. Zidisha’s influence may evolve from a niche microlending platform to a key player in global financial inclusion, potentially integrating more advanced fintech tools like AI-driven risk assessment and blockchain for transparency.
Its unique "pay it forward" model and direct lending approach offer a sustainable blueprint for empowering entrepreneurs beyond traditional philanthropy or lending, making Zidisha a compelling example of how technology can bridge wealth divides and catalyze grassroots economic growth.
